When your products are marketed and sold through a channel, you often have little control over how your products are presented to the end user at the point of purchase. While you can speak to consumers through advertising, it is often the reseller that influences their final purchase decision. This situation is especially common with high price-tag items or technology products that require an intensive explanation of features and benefits.
The goal of Recognition Clicks’ sales incentive programs is to put your product at the forefront of the reseller’s mind. They get commissions on every product they sell; so how do you spark a desire for them to promote the sales of your products above the others?
The answer is in the incentive. Incentives "speak the language" of resellers. The concept of being rewarded for performance is not new to them. What is new, with a well-executed incentive program, is a feeling that they are getting an extra bonus from you that the other suppliers aren’t offering. In the reseller’s mind, this gives you a natural edge over your competition, resulting in more active promotion of your products at the point of sale.
The launch of an incentive program also fosters a rekindled sense of friendly competition among your distributors, and a drive to reach established goals within a set time period. Recognition Clicks’ programs all include a strong marketing and promotional plan, formulated to create enthusiasm for the program among the participants. Those resellers who are particularly successful in the program may be recognized on the program Website, further sparking the competition to succeed.
